

Unfortunately, many parents and other adults continue to dismiss underage drinking as a rite of passage while others may just believe that there is nothing they can do to stop it.
The TARGET 21 campaign is for parents and other adults who want to help young people grow up ready to live productive, healthy lives.
The TARGET 21 campaign emphasizes the negative impact alcohol has on the developing adolescent brain as well as the social and legal consequences of underage drinking.
Teen Drinking May Cause Irreversible Brain Damage
January 25, 2010
This NPR article, by Michelle Trudeau, features research by Susan Tapert of the University of California San Diego. Her study compared brain scans of teens who drank heavily and those who don't. The results of the study revealed damaged nerve tissues in the brains of teens who drank alcohol. She and other researchers believe that the developing adolescent brain is still more vulnerable to the harmful effects of drugs and alcohol. Read more...
The Teen Brain: It's Just Not Grown Up Yet
March 1, 2010
This NPR article, written by Richard Knox, reveals some of the subtle but important structural differences of the adolescent brain and how they make youth more vulnerable to addiction. "Addiction has been shown to be essentially a form of 'learning,' " (Dr. Frances) Jensen says. After all, if the brain is wired to form new connections in response to the environment, and potent psychoactive drugs suddenly enter that environment, those substances are "tapping into a much more robust habit-forming ability that adolescents have, compared to adults." Read more...
Quantity and Frequency of Underage Drinking
According to a report by the Substance Abuse and Mental Health Services Administration (SAMHSA), young people who drink alcohol, those under the age of 21, consume 11.2 percent of the alcohol consumed in the United States in the past month. The findings reveal that underage drinkers also consume alcohol more frequently and they consume more alcohol per occasion than those who are 21 years and older. Read more...
While the majority of young people in Irvine do not drink alcohol, half of those who do engage in binge drinking, putting them at greater risk of both short and long term health, legal and social consequences. (Source: IUSD 2009 California Health Kids Survey)
Brain based research indicates that the age of onset of alcohol use plays a significant role in determining whether or not a person will suffer from addiction in his or her lifetime. The Journal of Preventative Medicine reports that problematic alcohol consumption is not a benign condition that resolves with age. Underage drinkers are at high risk for black outs, hangovers, alcohol poisoning, and an elevated risk of neurodegeneration (particularly within learning and memory.) Continuous episodes of binge drinking erode the development of the needed transitional skills to adulthood. Specifically, it damages teenagers’ regulatory processes including decision making, impulse control, and judgment.

Age of onset of use among 11th grade students in Irvine who drink.
(Source: IUSD 2009 California Health Kids Survey)